DataClarity Cookie Policy

DataClarity’s websites, online services, and e-mail messages may use “cookies” and other similar technologies such as pixel tags and web beacons.  These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of web searches.  We treat information collected by cookies and other technologies as non‑personal information.  However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information.  Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

DataClarity and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with DataClarity more convenient and personal.  If you want to learn how to disable cookies using your browser settings click here.  Please note that certain features of the DataClarity website will not be available once cookies are disabled.

We gather some information automatically and store it in log files.  This information may include Internet Protocol (IP) addresses, location, browser type, e-mail clients, referring and exit websites and applications, date/time stamp, and clickstream data.  We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our products and services, and to gather demographic information about our user base as a whole. DataClarity may use this information in our marketing efforts.

In some of our e-mail messages, we use a “click-through URL” linked to content on the DataClarity website.  When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website.  We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications.  If you prefer not to be tracked in this way, you should not click text or graphic links in the e-mail messages.

Pixel tags enable us to send e-mail messages in a format customers can read, and they tell us whether email has been opened.  We may use this information to reduce or eliminate messages sent to customers.

When you use our websites, you can usually choose to set your browser to remove cookies and to reject cookies from our servers.  If you choose to remove cookies or reject cookies, this could affect certain features or services of our websites.  Cookie management tools provided by your browser may not remove Flash cookies.  To learn how to manage privacy and storage settings for Flash cookies click here or in the EU

Your browser may allow you to set a “Do not track” preference.  Unless otherwise stated, our websites do not honor “Do not track” requests.  However, you may elect not to accept cookies by changing the designated settings on your web browser.

We work with third parties to track your activities on our web site to improve our marketing efforts.  If you do not want to have your information collected and used for remarketing purposes you can opt-out through DataClarity’s Unsubscribe Page.  Please note that some cookies may be placed by a third-party service provider who performs some of these functions for us.