IBM Cloud Pack for Data
Customer 360
IBM Cloud Pack for Data
Customer 360
Build a 360-degree view of customer data to empower business users to unlock deeper insights for personalized customer engagement

Customer 360 Features
Self-service
A one-stop shop to find data and access data for collaboration
Augmented knowledge
A capability that provides a common business understanding of the data
Smart integration
A range of integration styles to extract, ingest, stream, virtualize and transform data
Simplified entity matching
Built-in machine learning (ML) expedites the process of configuring and tuning partially matching algorithms
Unified lifecycle
An end-to-end lifecycle to compose, build, test, deploy and manage various aspects of the data